Privacy Policy

Privacy Policy

This Privacy Policy describes how Ethical Algorithm, lda ("we," "us," or "our") collects, uses, and discloses your information when you use our website located at www.ealgorithm.net (the "Service"). We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) of the European Union (EU).

Information We Collect

We collect two types of information on our website:

• Non-Personally Identifiable Information (NPI): This information does not identify you as an individual. It may include information such as your browser type, operating system, IP address (pseudonymized), referring URL, length of visit, and pages viewed. We collect this information through Firebase Analytics (provided by Google) to understand how visitors use our website and to improve the user experience. Analytics data is collected for all visitors based on our legitimate interest in operating and improving our website. It does not require separate consent as it does not personally identify you and is aggregated and anonymized.
• Login Information (for authorized users): This information is collected from authorized company users who register for an account on our website. It may include your name, email address, and other information necessary to access the secure features of the website. We will only collect the minimum amount of personal data necessary to fulfill the purposes outlined in this Privacy Policy.

Use of Cookies

We use cookies and other tracking technologies to collect NPI. Analytics cookies (Firebase Analytics) are active for all visitors based on our legitimate interest and are not subject to your cookie preference choice. Other non-essential cookies (such as personalization or marketing) may be enabled or disabled through the cookie banner. You can disable all cookies in your browser settings, but this may affect your ability to use certain features of the website.

Use of Login Information

We will only use your login information for the purposes of providing you with access to the secure features of the website and to communicate with you about your use of the website. We will not share your login information with any third party without your consent.

Legal Basis for Processing

We process analytics (NPI) data based on our legitimate interest (Article 6(1)(f) GDPR) in understanding how visitors use our website and improving the user experience. This data is aggregated, anonymized, and does not personally identify you, which means it falls within our legitimate interests without requiring separate consent. We process your login information to fulfill our contractual obligation to provide you with access to the secure features of the website.

Data Retention

We will retain your NPI for a reasonable period of time based on our legitimate interests outlined above. We will retain your login information for as long as your account is active or as needed to provide you with services. We will delete your personal data upon request, unless we have a legal obligation to retain it.

Security

We take reasonable steps to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no website or internet transmission is 100% secure. We cannot guarantee the 100% security of your information.

Your Rights

You have certain rights under the GDPR with respect to your personal data. These rights include:

• Right to Access: You have the right to request access to your personal data that we hold.
• Right to Rectification: You have the right to request that we rectify any inaccurate or incomplete personal data that we hold about you.
• Right to Erasure: You have the right to request that we erase your personal data, subject to certain exceptions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data.
• Right to Data Portability: You have the right to request that we transfer your personal data to another controller.
• Right to Object: You have the right to object to the processing of your personal data.

Contact Us

If you have any questions about this Privacy Policy or your rights under the GDPR, please contact us at contactus@ealgorithm.net, or use your contact page ealgorithm.net/contact-us. You can also lodge a complaint with a supervisory authority if you believe we are not processing your personal data in accordance with the GDPR.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.